Ayannah launched Sendah Direct 4.0 on Independence Day

Manila, Philippines: Ayannah releases the newest version of its small business platform, Sendah Direct 4.0, in time for Independence Day. As a secure and reliable platform accessible through both web and mobile browsers, and legacy SMS, it will facilitate sending prepaid load credits, game pins, and prepaid microinsurance credits to the Philippines. It will also be able to send giftcertificates, money, flowers, and accept bill payments as well. Additional features to follow include support for smartphone and tablet access, to give distributors and retailers more ways to earn extra income.

"We are very happy that Sendah Direct has been instrumental in improving the lives and enhancing the small businesses of our partner distributors and retailers. Since we launched in October 2010, over 7,000 retailers both in the Philippines and increasingly, abroad have adopted it and have used it to enhance their businesses or augment their income." says Alex Cubbarubia, Head of Channel Partnerships at Ayannah.

"We listened to our partners' feedback on upgrades and new features to further improve its effectiveness as an electronic retailing and payments platform.” according to Joseph Manimtim, Head of Engineering at Ayannah, on explaining the need to upgrade the platform for the current business market.

Adding the need to further develop and adapt Sendah Direct for new business avenues, Richard Alikpala, Head of Business Development at Ayannah stated that, "We are launching several exciting initiatives to further increase our network of Sendah Direct distributors and retailers both in the Philippines and abroad. Our goal is for Sendah Direct to be the most widely adopted electronic retailing and payment processing platform in the Philippines and in other emerging markets."

 “We will continue to provide technology solutions that enhance the businesses of our corporate partners, enhance the services of our social enterprise partners and more importantly, improve the lives of the poor by creating entrepreneurial opportunities--giving them access to financial services and increase their financial independence. The best is yet to come." added Miguel Perez, Founder and CEO of Ayannah.

For more information, or if you are interested in trying out Sendah Direct, visithttp://sendahdirect.com/ or e-mail info@sendahdirect.com.